Madis Ilves

Tallinn, Estonia | +372 56922024 | madis@808.cat | LinkedIn | Figma

Product Designer with 4+ years of experience uniting UX design and product ownership to bridge the gap between design, business, and development. I deliver accessible, user-centered digital solutions across SaaS, eCommerce, and public sector domains. Skilled in defining product vision, translating business needs into actionable design requirements, and leading concepts from idea to tested implementation. Experienced in WCAG 2.2 accessibility standards, usability testing, and data-informed decision-making. My approach combines analytical thinking with creative execution — balancing usability, accessibility, and business goals to create scalable, high-impact digital products.

Work experience

UX designer | Agileworks AS | 2021 - Present

  • Lead UX design for large-scale government and SaaS products, focusing on usability, accessibility, and visual clarity.
  • Manage end-to-end UX process — from user research and concept development to final design delivery and testing
  • Create interactive prototypes in Figma and functional front-end prototypes (HTML, CSS, Bootstrap, Tailwind) to validate design solutions
  • Conduct WCAG 2.1 AA accessibility audits using NVDA, JAWS, WAVE, and AXE, ensuring compliance with EU accessibility standards
  • Collaborate closely with cross-functional teams in agile environments (Jira, Confluence, Notion) to deliver intuitive, inclusive interfaces
  • Advocate for accessibility-first and research-driven design practices, ensuring each product provides a seamless and equitable user experience

E-commerce Project Manager | Hektaur OÜ | 2023 - Present

  • Analyze business requirements and prepare technical documentation for WordPress eCommerce solutions
  • Define functional requirements, user stories, and acceptance criteria for development teams
  • Coordinate project delivery ensuring alignment between client objectives and technical implementation

Freelance Web Designer | 2020 - 2024

  • Design and deliver user-centered websites focusing on clarity, usability, and accessibility
  • Conduct user testing and WCAG accessibility evaluations to ensure inclusive digital experiences
  • Develop responsive layouts and prototypes

Entrepreneur | Piknikukohvik OÜ (Aloha Bowl Food Truck) | 2019 - 2024

  • Founded and managed food truck business from concept development through daily operations
  • Designed complete customer experience including interior, exterior, and brand identity
  • Developed pricing strategy, managed supplier relationships, and built marketing campaigns

Education

Tallinn Polytechnic School | Web Developer | 2020 - 2022

  • Web design & development: HTML, CSS, JS, Bootstrap, Vue, PHP
  • User-centered design: Figma, Adobe XD
  • Multimedia: Illustrator, Photoshop, After Effects, Premiere Pro, 3D Blender

Tallinn Arte Gymnasium | Secondary education | 1998 - 2011

Montesol2, Chile | Exchange student | 2008 - 2009

Certifications

  • Web Accessibility | edX.com | 2024
  • Business Analyst | Bizagi | 2024
  • Google Analytics Certification | Google Skillshop | 2023
  • Web Development (HTML, CSS, JavaScript, WordPress, React) | Codecademy.com | 2020
  • Practical Marketing | Marketing Institute | 2018
  • Entrepreneurship Training | Estonian Entrepreneurship University | 2017–2018

Language skills

  • Estonian - C2 (native)
  • English - C1 (advanced)
  • Spanish - B2 (intermediate)
  • Russian - A1 (basic)